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Learn how to design your brand or company name in the perfect way for logos, brand assets, media kits, and more. This 60-minute class features Mackey Saturday — best known for designing the “scripted” Instagram logo — creating a logo for his friend’s skate shop. Bite-sized lessons cover understanding your market, crafting balanced letterforms, developing advanced ligatures, and working with symmetry.
By the end of the class, you’ll develop your own unique, type-based logo for a company, project, or even yourself. This class is perfect for both beginning designers looking to master the basic building blocks, experienced professionals looking for new tricks, and brand strategists eager to go behind the scenes.
Get ready to debunk logotype design.
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Author: Mackey Saturday
Release date: Mar, 2015
Duration: 1h 20min
Video: 1280x720, MP4
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ASSIGNMENT:
Your assignment is to create a custom logotype for your favorite local shop. Start by experiencing the store firsthand to inspire the sketching of your initial concepts. Once you’ve finalized your sketches, bring them into Illustrator to perfect the geometry, symmetry, and balance of the typography. Your goal is to find the pieces that tie the logotype all together in order to design a unified and unique mark.
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https://www.skillshare.com/classes/design/Logo-Design-Craft-Type-Based-Wordmarks/2045916919
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Hint: 1) Uploaded by Request.
Learn how to design your brand or company name in the perfect way for logos, brand assets, media kits, and more. This 60-minute class features Mackey Saturday — best known for designing the “scripted” Instagram logo — creating a logo for his friend’s skate shop. Bite-sized lessons cover understanding your market, crafting balanced letterforms, developing advanced ligatures, and working with symmetry.
By the end of the class, you’ll develop your own unique, type-based logo for a company, project, or even yourself. This class is perfect for both beginning designers looking to master the basic building blocks, experienced professionals looking for new tricks, and brand strategists eager to go behind the scenes.
Get ready to debunk logotype design.
---
Author: Mackey Saturday
Release date: Mar, 2015
Duration: 1h 20min
Video: 1280x720, MP4
---
ASSIGNMENT:
Your assignment is to create a custom logotype for your favorite local shop. Start by experiencing the store firsthand to inspire the sketching of your initial concepts. Once you’ve finalized your sketches, bring them into Illustrator to perfect the geometry, symmetry, and balance of the typography. Your goal is to find the pieces that tie the logotype all together in order to design a unified and unique mark.
---
https://www.skillshare.com/classes/design/Logo-Design-Craft-Type-Based-Wordmarks/2045916919
---
Hint: 1) Uploaded by Request.